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Because you don't decide the value of your products and services,
your market does
Because your customers, your staff, in fact all your stakeholders have a life.
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often just opportunities in bad clothing.
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Because the Fourth Industrial Revolution is transforming the way we live and work.
Because the only thing we can really control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an unbiased perspective and an extra set of hands. To help you do less of the things that aren't working and do more of the things that are.
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I can help you ...
Identify what's helping and hindering your marketing communications efforts
Use channels effectively
​Start or expand a business, new service or product
Prioritise the people and markets you should be reaching and engaging
Make good use of the data and insight you already have ... or get the data and insight you need
Change a business, service, product, or the way you do things
Tell your story with purpose and propulsion
Weather the storms of uncertain and volatile times
​​Sell a business
It's all about the
human experience
Think about your marketing communications as a human, or social, system.
​When you do, you start to see how all the moving parts, like content, channels, campaigns and customer service, can work together to give people a positive experience no matter which 'doorway' they use.
A positive experience that people will like (maybe even love), make a part of their world at home or at work, and share with family, friends and colleagues.
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This type of thinking is called Integrated Marketing Communications (with a large dollop of social design thrown in). It's how I work, and it's how you can:
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make doing business with you easier
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make a large organisation accessible and efficient​ OR make a small business popular and robust
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​give people confidence and trust in your organisation and builds brand loyalty
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​increase the number of people your business reaches
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realise the full value of your marketing communication spend
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“In all affairs it's healthy now and then to hang a question mark on the things you have long taken for granted.” BERTRAND RUSSELL.
If you're here to plunder resources,
then go for it!
This site is not just for people considering whether they want or need to use my services, it's also a resource for marketing communication professionals and business owners.
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This is where I keep the things I have learned (and am always learning) from the people I have worked with, or bumped into, on my travels.
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There's nothing quite like the exchange of knowledge! So knock yourself out ... and let me know if you want something added that you think others might find useful.
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Plunder the library