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Because you don't decide the value of your products and services,
your market does
Because your customers, your staff, in fact all your stakeholders have a life.
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often just opportunities in bad clothing.
Because the only thing we can really control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an unbiased perspective and an extra set of hands. To help you do less of the things that aren't working and more of the things that are.
“In all affairs it's healthy now and then to hang a question mark on the things you have long taken for granted.” BERTRAND RUSSELL.
If you can't answer these questions then, chances are, neither can your customers.
Why does your business exist?
Why is it needed?
Why should I use your products and services, not your competitors?
Why should I pay attention to you?
Why should I follow you on social media?
Why should I share what you tell me?
Why should I recommend you?
Why should I work for you?
Why should I partner with you?
Why should I invest in your business?
Why should I buy your business?
I can help you ...
Identify what's helping and hindering your marketing communications efforts
Use channels effectively
Start or expand a business, new service or product
Prioritise the people and markets you should be reaching and engaging
Make good use of the data and insight you already have ... or get the data and insight you need
Change a business, service, product, or the way you do things
Tell your story with purpose and propulsion
Weather the storms of uncertain and volatile times
Prepare a business for sale
If you're here to plunder resources,
then go for it!
This site is not just for people considering whether they want or need to use my services, it's also a resource for marketing communication professionals and business owners.
This is where I keep the things I have learned (and am always learning) from the people I have worked with, or bumped into, on my travels.
There's nothing quite like the exchange of knowledge!
So knock yourself out ... and let me know if you want something added that you think others might find useful.